Concept


 
Ready for Take-Off
Contemporary German Export Architecture

An increasing number of German architects are "Ready for Take-Off". The architecture studios selected for the show are currently all working to realise their first major projects outside the country. If we ignore the very few large offices, what is new is that the studios not only plan projects for other countries , but manage and realise them on location.

If you cast a glance round the architectural community you will soon see that there is no German architectural office among the big players in international brand-name architecture. Yet the time seems to be right for German export architecture. Qualities such as innovation potential, the embedding of the design in the respective urban context or high standards in developing of technical solutions, together with the classical German secondary virtues such as conscience, reliability and punctuality may be decisive to win competitions and construction contracts outside Germany.
Together with their respective engineering partners, the architecture offices present a current project outside Germany in this exhibition. This is accompanied by the presentation of a completed project in Germany, with both elements describing the way the architects work.

The topic "Ready for Take-Off" - heading for new horizons - is visualised in the exhibition as well as the values and virtues for which the architects stand out. The exhibition design is the brainchild of Architekturbüro Deutschland, an alliance of eight renowned German architectural and engineering offices, that considers itself a think tank destined to jointly promote architecture Made in Germany.